Privacy Policy

Effective date: 2025-12-07

This Privacy Policy describes how 2localidea ("we", "our", or "us") collects, uses, and shares information when you use the mobile game PickRush and related services (together, the "Service"). By downloading or using PickRush, you agree to the collection and use of information as described in this policy.

1. Information We Collect

We limit data collection to what is necessary to operate and improve PickRush. The types of information we may collect include:

• Device & Usage Data: Device model, OS version, unique device identifiers (non-personally identifying), game session length, in-game actions and events, crash logs, performance metrics, and other analytics data.
• Anonymous Identifiers: Advertising IDs (e.g., GAID / IDFA) when available and permitted; these are used for analytics and advertising purposes.
• In-App Purchase Data: Transaction status and purchase receipts necessary to provide purchased content. We do not collect or store full payment card details — payments are processed by third-party stores (e.g., Google Play).
• User-Provided Information: If you contact us (for support or feedback), you may provide an email address and any information included in your message.

2. What We DO NOT Collect

• We do not intentionally collect precise location data (GPS) or sensitive personal data such as government IDs, health information, or financial account numbers.
• We do not require or collect sign-in or full name by default for normal gameplay.

3. How We Use Information

We use collected data for the following purposes:

• To operate, maintain, and improve the game experience and features;
• To analyze gameplay and performance metrics for debugging and optimization;
• To provide and process in-app purchases and entitlements;
• To detect, prevent, and respond to fraud, abuse, security incidents, and technical issues;
• To serve contextual and interest-based ads if enabled (see Advertising below); and
• To respond to user support requests and inquiries.

4. Advertising and Third-Party Services

PickRush may use third-party services for analytics and advertising (for example: Google Firebase, Google Analytics for Firebase, AdMob, Unity Ads, or similar providers). These providers may collect and process data (including device identifiers and usage data) in accordance with their own privacy policies. We do not control third-party collection practices and encourage you to review their privacy policies.

5. Ads and Opt-out

If advertisements are shown in the game, they may be personalized using non-identifying device-level signals or advertising IDs. You can opt out of personalized advertising by adjusting your device advertising settings (e.g., reset or limit ad tracking). Note that opting out does not remove all ads — it only affects personalization.

6. Data Sharing

We may share aggregated or de-identified analytics data with service providers and partners to help improve the Service. We may also share data with third parties when required by law, to respond to legal processes, or to protect our rights and users.

7. Data Retention

We retain analytics and usage data for as long as needed to provide and improve the Service, typically for a limited period (for example: months to a few years depending on the data type). If you request deletion of your data, we will delete or anonymize it where technically feasible and permitted by law.

8. Children

PickRush is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent and believe we may have collected personal information of a child under 13, please contact us at the address below so we can take appropriate action.

9. Your Rights (EU / GDPR & other regions)

If you are located in the European Economic Area (EEA), UK, or other jurisdictions with data protection laws, you may have certain rights regarding your personal data, including the right to access, rectify, restrict processing, object to processing, request data portability, and request deletion. To exercise these rights, contact us at the email below. We will respond in accordance with applicable law.

10. Security

We take reasonable administrative, technical, and physical measures to protect the data we process. However, no method of transmission or electronic storage is fully secure — we cannot guarantee absolute security.

11. How to Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy or our data practices, please contact:

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy with a new effective date. Continued use of PickRush after changes indicates your acceptance of the updated policy.